Launch campaign and brand identity for David Beckham’s new snack brand, BEEUP.

David’s passion for honey and beekeeping led to the inception of BEEUP,  a family snack brand powered by real honey and bold flavors meant to fuel the next generation. Along with him, we partnered with Authentic and Shaun Neff to build the entire brand from scratch. From identity and messaging to the packaging and even the bee mascot, we delivered a full-funnel campaign that gave BEEUP the energetic personality to stand out on the shelves.