Fragrance campaigns for Nautica Fragrances; both exploring the brand’s connection to the natural world through creator-led storytelling.

For Nautica Blue, we developed a campaign inspired by the brand’s connection to sea with a focus on campaign photography, featuring influencers with their own personal connections to the water. For Nautica Color, a collection of Red and Green fragrances inspired by red rock landscapes and lush forests, we developed a full launch concept that leveraged creators as talent who could capture their own campaign footage.  



Team: Milk Agency
Role: Creative Direction, Photo and Video Post-Production
Year:  2025-26