Launch strategy and campaign for Printemps‘ first U.S. retail flagship in the Financial District.

To help an established Parisian luxury giant communicate to a New York audience, we developed a campaign around the key message “NOT A DEPARTMENT STORE” to highlight all of the experiences that Printemps New York has to offer. The entire creative spans OOH takeovers and stunts, CGI animations, creator films, architecture photography, and asset capture for website and social.